OUR PROJECT BRIEFS (click to expand)
Iconic Branding Initiative
Hospitality Project, Chengdu
Development of Food & Beverage Concepts & Companies
Development of Mixed use Hotel / Hospital / Commercial Concept
Raffles Hotel and Arcade, Singapore
Hotel Majapahit, Surabaya, Indonesia
International Credit Rating, Cambodia
Long Term Financial Initiatives, Cambodia
Raffles Le Royal, Phnom Penh; Raffles Grand Hotel D'Angkor, Siem Reap
Raffles Hotel and Resorts, Singapore
Three On The Bund, Shanghai / House of THREE
Petit Palais Hotel & Spa & Retreats; Phnom Penh, Cambodia; Bali, Indonesia and Sichuan Province, China
Strategic/Business Advising
Working with Landor Associates in developing a strategic lifestyle Branding Oval of Companies under a Master Brand. The Lifestyle segments include:
Working with Landor Associates in developing a strategic lifestyle Branding Oval of Companies under a Master Brand. The Lifestyle segments include:
- Concept Development
- Hospitality/Tourism
- Healthcare
- Education & Research
- Entertainment
- Retail & Wholesale
- Consumer Products
- Food & Beverage
Celestica Limited
Conceptualization and Strategic/Business
Advising/Operational Marketing Management
Located in Chengdu PRC, Creo has entered into an agreement to conceptualize and develop a five star hospitality project. The project is part of Creo's Lodges and Retreats branding strategy.
Advising/Operational Marketing Management
Located in Chengdu PRC, Creo has entered into an agreement to conceptualize and develop a five star hospitality project. The project is part of Creo's Lodges and Retreats branding strategy.
Chengdu Culture & Tourism Development Group LLC
Conceptualization and Strategic/Business
Advising/Operational Marketing Management
Conceptualizing, menu planning, developing business and roll out plans, for a new chain of 'Fast Casual' restaurants. First outlet to open in Singapore by 4th quarter of 2009.
Providing strategic advisory services for a chain of 30 restaurants/cafes in Singapore, with plans for expansion into other markets in China and the rest of Asia.
Advising/Operational Marketing Management
Conceptualizing, menu planning, developing business and roll out plans, for a new chain of 'Fast Casual' restaurants. First outlet to open in Singapore by 4th quarter of 2009.
Providing strategic advisory services for a chain of 30 restaurants/cafes in Singapore, with plans for expansion into other markets in China and the rest of Asia.
Food Journeys (Singapore) Pte Ltd
Conceptualization of Non-Medical Area and Strategic/Business Advising
Representing the largest individual shareholder of a mix use complex; consisting of a private hospital, medical suites, hotel and related businesses. RCHI and Creo Lifestyle are spearheading the hospitality, conference and commercial segments of the development. Located in Singapore, to be operational by end 2011.
Representing the largest individual shareholder of a mix use complex; consisting of a private hospital, medical suites, hotel and related businesses. RCHI and Creo Lifestyle are spearheading the hospitality, conference and commercial segments of the development. Located in Singapore, to be operational by end 2011.
Singapore Health Partners
Conceptualization and Strategic/Business Advising
As the original conceptualizer, master planner and having represented both the owner/operator of Raffles Hotel/Raffles Hotel Arcade when it was re-debuted in 1991 up until 2003, RCH International was, the perfect choice to undertake the re-conceptualization of this world renowned icon.
The strategic objective being to reiterate the premier positioning of the Raffles Hotel complex as the center of the historic/urban/ tropical lifestyle oasis, that is modern Singapore. The initial focus being on the re-conceptualization of the Raffles Hotel Arcade facilities, while also including a review of the food and beverage and lifestyle facilities located within Raffles Hotel itself.
As the original conceptualizer, master planner and having represented both the owner/operator of Raffles Hotel/Raffles Hotel Arcade when it was re-debuted in 1991 up until 2003, RCH International was, the perfect choice to undertake the re-conceptualization of this world renowned icon.
The strategic objective being to reiterate the premier positioning of the Raffles Hotel complex as the center of the historic/urban/ tropical lifestyle oasis, that is modern Singapore. The initial focus being on the re-conceptualization of the Raffles Hotel Arcade facilities, while also including a review of the food and beverage and lifestyle facilities located within Raffles Hotel itself.
Fairmont Raffles Hotels International Inc
Conceptualization and Strategic/Business Advising
Re-conceptualization, restoration and redevelopment of this entire historic grand hotel property, one of Indonesia's national monuments; to be repositioned beyond the core attributes of accommodations, meeting/function areas, food and beverage concepts, destination spa and fitness center, well into the 21st century.
Re-conceptualization, restoration and redevelopment of this entire historic grand hotel property, one of Indonesia's national monuments; to be repositioned beyond the core attributes of accommodations, meeting/function areas, food and beverage concepts, destination spa and fitness center, well into the 21st century.
CCM Holdings, Indonesia
Strategic/Business Advising
Collaborated with Credit Suisse and Cambodia's Council of Ministers and Ministry of Economy and Finance in obtaining an international credit rating for Cambodia; leading to Cambodia securing a B+ rating for long term foreign and local currency government notes from Standard and Poor's and B2 ratings for foreign currency and local currency notes from Moody's.
Collaborated with Credit Suisse and Cambodia's Council of Ministers and Ministry of Economy and Finance in obtaining an international credit rating for Cambodia; leading to Cambodia securing a B+ rating for long term foreign and local currency government notes from Standard and Poor's and B2 ratings for foreign currency and local currency notes from Moody's.
Credit Suisse
Strategic/Business Advising
Collaborating with Credit Suisse and the Royal Government of Cambodia in bringing to realization future financial initiatives that will assist the government and the people of Cambodia in increasing the economic wellbeing of the country and its long term sustainability
Collaborating with Credit Suisse and the Royal Government of Cambodia in bringing to realization future financial initiatives that will assist the government and the people of Cambodia in increasing the economic wellbeing of the country and its long term sustainability
Credit Suisse
Strategic/Business Advising
Representing Kingdom Hotel Investments in the share transfer, lease agreements negotiations and in dealing with the Cambodian government to obtain approvals for the purchase/transfer of the two properties
Representing Kingdom Hotel Investments in the share transfer, lease agreements negotiations and in dealing with the Cambodian government to obtain approvals for the purchase/transfer of the two properties
Kingdom Hotel Investments and Raffles Hotels and Resorts
Strategic/Business Advising
Advised on leveraging of brand equity
Advised on leveraging of brand equity
Raffles Hotels and Resorts, Colony Capital LLC
Strategic/Business Advising
Assisted in the development/implementation of a brand based strategy for House of THREE (HOT), centered around creating a unique integrated luxury lifestyle organization, that would be 'Best of Breed' and sustainable as a ongoing business...spearheaded the development of a formalized strategy to successfully extend/expand its merchandising/ lifestyle brands to become premier contemporary lifestyle destination(s) emanating from 21st century China.
Assisted in the development/implementation of a brand based strategy for House of THREE (HOT), centered around creating a unique integrated luxury lifestyle organization, that would be 'Best of Breed' and sustainable as a ongoing business...spearheaded the development of a formalized strategy to successfully extend/expand its merchandising/ lifestyle brands to become premier contemporary lifestyle destination(s) emanating from 21st century China.
Nuri Holdings, Singapore
Hotel Management and Marketing, Conceptualization, Capital Structuring, Strategic Advising
Development, management and ownership of a total environment tourism concept, undertaken as extensions of the Petit Palais branding in urban and resort destinations.
Development, management and ownership of a total environment tourism concept, undertaken as extensions of the Petit Palais branding in urban and resort destinations.
Under various stages of discussion/development with select high net worth individuals and private equity firms
OTHER PROJECTS INCLUDE:
- Exclusive Production of International Standard Events for the Royal Government of Cambodia at Angkor
- Celestica Holdings Ltd - Hospitality Tourism Projects in Henan, Chengdu & Beijing, China
LEADERSHIP/ADVISING INCLUDE:
- CCM Holdings, Indonesia
- Celestica Holdings Ltd
- Cornell Nanyang Institute of Hospitality Management
- Credit Suisse
- Fairmont Raffles Hotels International Inc
- HRH Group of Hotels, India
- Kingdom Hotel Investments
- MIR Investment Management Ltd
- National Arts Council, Singapore
- National Book Development Council of Singapore
- National Tourism Authority, Cambodia
- Nuri Holdings, Singapore
- Preservation of Monuments Board, Singapore
- Royal Government of Cambodia
- School of Hospitality, Republic Polytechnic
- SGL Vietnam Development Ltd
- Singapore HealthPartners Pte Ltd
- Wharton Scott Pte Ltd